"Centrālā laboratorija", "Veselības centru apvienība", and "Mēness aptieka" actively support the health-promoting mass sports initiative “Stirnu buks”.
Reminding the public of the value of health and the important role healthy lifestyle habits play in maintaining it, since 2024 "Centrālā laboratorija", "Veselības centru apvienība", and "Mēness aptieka" have been actively supporting the health-focused mass sports initiative in Latvia – “Stirnu buks”.
The most popular Stirnu buks trail distance, “Zaķis” (The Hare), is now named after the joint loyalty program of these healthcare companies: Veselība. The aim of these trail runs is to engage participants of all ages, lead them through Latvia’s scenic forest paths, and encourage movement in fresh air – together with friends, colleagues, and family – fostering healthy habits, friendship, mutual understanding, and cooperation. Among the companies’ own employees, various wellness activities are also popular, and many company teams, along with their family members, actively participate in the trail runs.
To promote running and Nordic walking as healthy and enjoyable ways to spend time, "Stirnu buks" has been held for over 10 years, attracting several thousand participants each season. The initiative unfolds in multiple stages, with each one offering a variety of distances suitable for active lifestyle enthusiasts of all ages.
