“Mēness aptieka” is the most loved, highest-quality, greenest, affordable, most humane, and most resonant pharmacy brand in Latvia in 2025. It ranks 15th in the overall rating of Latvia`s most loved brands. This recognition is received based on a public survey conducted as part of “Brand Capital” – the most comprehensive brand and lifestyle study in the Baltics.
For the 12th consecutive year – and this time with an especially strong lead of nearly 16 percentage points – “Mēness aptieka” has been recognized as the most loved brand in the industry, reflecting the public’s trust and high appreciation of pharmacists’ professionalism. “Mēness aptieka” achieved the strongest results in terms of social resonance – how the brand responds to relevant topics and events in the society. Among pharmacy brands, it is rated highest for quality of its services, as well as for its humane and green approach. Forty-two percent of survey respondents confirmed that they like this pharmacy brand.
“The opinions of our customers are especially valuable to us, as they come from the people of Latvia. We are deeply grateful to everyone who has entrusted us with their health concerns, because that very trust is what inspires and motivates us every day. We believe that every person in Latvia deserves not only professional advice and support, but also warmth and truly human approach. Thanks to the daily efforts and perseverance of our pharmacists, this belief is becoming a reality. Their knowledge, sense of responsibility, and genuine desire to care form the foundation of our work. We are very grateful for their selfless contributions to society. It is this collaboration – the trust of the Latvian people and the professionalism of our team – that makes us the most loved pharmacy brand in Latvia. We are proud of this and feel humbled and grateful,” says Vilma Fairclough, Chairwoman of the board of “Mēness aptieka”.
“Mēness aptieka” is not only a well-recognized pharmacy brand in Latvia, but also an active supporter of health education and prevention initiatives. People across the country regularly turn to its pharmacists for consultations, take part in free health checks, and join public health campaigns organized by the company. In addition, “Mēness aptieka” develops and implements a variety of social responsibility initiatives that promote health, well-being, and an inclusive environment. "Mēness aptieka" also ensures the safe availability of medicines and has long provided a reliable system for collecting expired medications for further disposal.
“Brand Capital” is currently the most extensive brand and lifestyle study in the Baltics. Its origins date back to 2004 with the creation of the “Latvian Brand Top,” and since 2013 the study has also been conducted in Lithuania and Estonia. To ensure the representativeness of the data, the study is carried out by “Norstat,” one of the leading and largest market research data collectors in Europe. In 2025, the “Brand Capital” study compiled data on approximately 600 brands, surveying more than 3,000 residents of the Baltic States, who responded to nearly 300 questions about lifestyle and attitudes toward brands.
