Trust in the quality of services provided by "Centrālā laboratorija" is growing rapidly. In Brand Capital 2026, the Baltics’ largest brand and lifestyle study, "Centrālā laboratorija" ranked first in the healthcare sector in the “Humanity” category. The number of people who recognise the quality and wide accessibility of the company’s services has also increased significantly.
The study results show that "Centrālā laboratorija" achieved the highest score in the sector for humanity and social responsibility. Respondents described the laboratory as a supportive, human-centred and socially valuable brand. In this category, "Centrālā laboratorija" ranked ahead of other healthcare companies.
At the same time, there has been a notable increase in public trust in the quality of "Centrālā laboratorija" services. Compared with the previous year, the quality rating increased from 36.3% to 42.7%, placing "Centrālā laboratorija" in a strong leading position alongside other major healthcare providers. The proportion of people who consider "Centrālā laboratorija" their first and most trusted choice for routine health checks has also increased.
“In healthcare, technology and accuracy are critically important, but above all, there is the person. It is about empathy, listening and simply treating people with humanity when they need support. Being recognised by the public as the most human-centred brand in the sector is the greatest source of satisfaction for our team. It confirms that, in our daily work, we are able to combine the highest medical standards with genuine care for every person in Latvia,” says Zane Kaktiņa, Chairwoman of the Board of SIA "Centrālā laboratorija".
"Centrālā laboratorija" accessibility and affordability also continue to receive strong recognition, with the brand maintaining a leading position in the healthcare sector. In the overall healthcare ranking, "Centrālā laboratorija" is also among Latvia’s most loved healthcare brands.
