“Mēness aptieka” has convincingly secured first place in the largest brand and lifestyle survey in the Baltics, “Brand Capital”, and is recognized as the most loved brand in the pharmaceutical sector. In recent years, there has been a significant increase in the number of people who love and appreciate the brand. At the same time, the brand is growing strongly as respondents acknowledge its quality and affordability.

“Mēness aptieka” has held the top position in the quality category for more than five years, and this year the leading position was reached with a remarkable surge. In the brand affordability category, “Mēness aptieka” experienced a rapid increase of nearly 10% compared to last year.

As a result, people have recognized “Mēness aptieka” not only as the highest quality and most loved pharmacy brand but also as one of the most accessible and customer-friendly in terms of pricing.

“We are truly grateful to our customers for this high recognition. We are now even more aware of how important each consultation with a pharmacist, each ordered and delivered medicine or pharmacy supplies and each conveniently made purchase is for the Latvian people. For this achievement, we would like to thank our employees who care for the health of the Latvian people and work every day to ensure the quality and affordability of our services in line with the company’s values. We are particularly encouraged by this year’s survey results, as success in the sector allows us to assess our progress and plan ahead to further modernize pharmacies, provide new continuous learning opportunities for our pharmacists, and develop solutions that make pharmacy services safer and more accessible for everyone,” points out Vilma Druliene, Chair of the management board of “Mēness aptieka”.

 ““Mēness aptieka” is always close to people, offering its services in more than 240 pharmacies across Latvia. Our customers greatly appreciate this, emphasizing the quality and affordability of our services. “Mēness aptieka” responsible commitment to society is expressed through its support for the Latvian Paralympic Committee, the development of children’s and youth parasport in Latvia, the inclusive marathon movement, and the provision of convenient offers for Latvian seniors, making us easily accessible to every citizen for their health needs and well-being. We are grateful that 44.3% of respondents had a positive opinion of the brand overall, which is the highest result among other companies in the sector,” comments Viktorija Gulbe, Head of Marketing at “Mēness aptieka”.

Brand Capital is currently the largest brand and lifestyle study in the Baltics. Its origins can be traced back to the creation of the “Top Latvian Brands Chart” in 2004, and since 2013 the study has also been conducted in Lithuania and Estonia. The data collection is done by “Norstat” which is one of the leading market research companies in Europe and ensures that the data is representative. In 2024, the “Brand Capital” study collates data on approximately 600 brands by surveying over 3000 residents of the Baltic States, who answered nearly 300 questions about lifestyle and attitude towards brands.

More information about the study: https://balticbrands.eu